Do you thrive at the intersection of strategy and execution? Our client, a global leader in AI solutions for content marketing and distribution, is looking for a Digital Marketing Strategist to help us launch and scale our groundbreaking AI product.

This role demands an analytical, results-driven professional who excels at crafting data-informed strategies while executing campaigns hands-on. You’ll work closely with our Creative Marketing Strategist to ensure digital efforts amplify platform growth and align seamlessly with broader marketing campaigns.

Key Responsibilities

1. Strategic Growth Planner

● Develop comprehensive digital marketing strategies that span SEO, SEM, performance marketing, email campaigns, social media, and website optimization.

● Conduct audience research to inform targeting, segmentation, and messaging strategies.

● Build detailed campaign blueprints, outlining budgets, timelines, and success metrics.

2. Campaign Architect

● Lead the execution of end-to-end digital campaigns, from setup to optimization, across paid search, display, social, and programmatic channels.

● Execute and partner with creative teams to develop digital-first assets, including ad copy, landing pages, and visual content.

● Test and iterate campaign elements, including creative, audience targeting, and bidding strategies, to maximize performance.

3. Performance Optimizer

● Track and analyze key metrics such as CTR, CAC, CPA, and ROAS, using tools like Google Tag Manager and social ad dashboards like Meta, X, and TikTok.

● Develop dashboards to provide real-time visibility into campaign performance and ROI.

● Use A/B and multivariate testing to optimize ad performance and user experiences.

4. Budget and Resource Manager

● Manage digital budgets across campaigns, ensuring alignment with broader marketing goals and efficient allocation of resources.

● Collaborate with leadership to forecast spend, adjust plans based on performance, and report on ROI.

5. Digital Execution Pro

● Manage the day-to-day operations of digital campaigns, including ad trafficking, keyword research, and bid adjustments.

● Stay updated on industry trends, platform updates, and algorithm changes to inform strategy adjustments.

6. Collaborative Partner

● Work in lockstep with the Creative Marketing Strategist to align digital efforts with bold, innovative campaigns.

● Provide actionable insights from digital data to inform broader marketing strategies and creative concepts.

● Build strong relationships with internal teams and external vendors to ensure seamless execution.

What We’re Looking For

Experience and Expertise

● 5+ years of experience in digital marketing, with a focus on performance-driven campaigns.

● Proven success in scaling platform user bases through data-informed strategies and optimization.

● Deep expertise in analytics, reporting, and digital tools such as Google Ads, Facebook Ads Manager, and CRM platforms.

Skills and Qualities

● Strong analytical skills, with the ability to translate data into actionable strategies.

● Proficiency in managing budgets, optimizing ad spend, and delivering ROI-positive results.

● Hands-on experience with marketing automation tools and email campaign management.

● An agile mindset, able to adapt to changing priorities and rapidly test new ideas.

● Exceptional collaboration and communication skills to align efforts with cross-functional teams.